The dietary supplements market continues to enjoy double-digit growth, driven by strong demand for more natural, more effective and more responsible products.
In 2024, innovation will be driven by three key factors: naturalness, personalization and scientifically proven performance. Let's take a look at the major trends transforming the nutraceuticals sector - and how ingredients like REGGENERATE® embody this new generation of clean-label solutions.
1. The clean-label becomes an unavoidable standard
Consumers are looking for simple, understandable and transparent formulas. The term "clean-label" is no longer limited to the absence of additives: it expresses a philosophy of authenticity and sustainability.
- upcycled ingredients from natural co-products ;
- local supply chains ;
- evidence of clinical efficacy.
💡 REGGENERATE® is a perfect illustration of this evolution: an ingredient derived from egg membrane, enhancing a natural co-product to offer a complete source of collagen, elastin and hyaluronic acid.
2. Focus on joint health and in & out beauty
The line between health and beauty is blurring. Consumers are looking for visible, measurable benefits: joint comfort, skin firmness, vitality. In & out" supplements are becoming global wellness allies, combining nutraceuticals and cosmetics.
🔍 In 2024, dual-action "skin & joints" formulas will dominate product launches - ideal ground for multi-benefit ingredients like REGGENERATE®, capable of acting on both dermal structure and joint flexibility.
3. The emergence of personalized nutrition
Brands are adopting data-driven and personalized approaches:
- diagnostics via DNA tests or health applications,
- recommendations for customized formulas,
- adaptive dosing.
This trend reflects a quest for measurable efficacy, where each ingredient must prove its scientific legitimacy and compatibility with a variety of profiles (age, lifestyle, genetics).
4. Structural proteins on the rise
After the bovine and marine collagen boom, consumers are turning to more sustainable and ethical alternatives. Innovative sources of natural collagen - such as egg membrane - are gaining ground.
🔬 Clinical studies published on PubMed demonstrate the effectiveness of egg membrane extracts in improving joint flexibility and reducing age-related discomfort.
This makes REGGENERATE® a circular ingredient that is both high-performance, bioavailable and in line with current environmental expectations.
5. Innovative formats attract new audiences
Gummies, liquid shots, soluble powders, ready-to-eat sticks: pleasure of use is becoming a key factor in loyalty. Brands are rethinking their galenic formulations to adapt to on-the-go use and a younger audience, without compromising on naturalness or traceability.
6. Mental well-being, the new market frontier
Stress, sleep, concentration: "mood & mind" supplements are exploding. Formulas combining micronutrition, adaptogens and bioactive peptides are paving the way for an integrative approach to well-being.
This trend also extends to joint ingredients: increased physical comfort contributes directly to better emotional and mental balance.
7. Scientific transparency as a lever of trust
B2C consumers and B2B brands alike demand proof. Clinical, traceable and published data are becoming essential to support claims.
In this context, REGGENERATE® relies on :
- a traced European origin,
- proven effectiveness on mobility and tissue regeneration,
- 100% natural formulation, with no additives or solvents.
8. The circular economy: from concept to standard
The most innovative players are integrating circular production models. The use of egg membrane, long considered a waste product, illustrates the transition towards intelligent recovery of natural resources.
Circul'Egg is a pioneer in transforming a poultry by-product into a high value-added ingredient.
9. B2B expectations: differentiation and responsible storytelling
Today's brands are looking for ingredients with meaning. Beyond efficiency, the choice of an asset becomes a strategic decision:
- what story to tell?
- how consistent with the brand's values?
- what added value for the end consumer?
REGGENERATE® meets these expectations by combining scientific innovation, sustainability and authenticity - three differentiating pillars in a market that has become ultra-competitive.
10. Towards a more mature and demanding market
2024 marks a turning point: consumers and professionals alike are turning to consistent, committed brands. New-generation, circular and clean-label ingredients are shaping a more scientific, transparent and sustainable market.
In a nutshell
The 2020s will usher in a new era for dietary supplements:
- ➡️ Fewer tricks, more proof,
- ➡️ Less marketing promises, more meaning.
With REGGENERATE®, Circul'Egg embodies this evolution: an innovative, traceable and natural ingredient, at the crossroads of science and sustainability.